Lesson # 4 in Daniel Franklin’s 10 Marketing Lessons is obvious, but it’s often overlooked: Tell everyone about your product. Everyone. Everyone. Everyone! (Yes, I’m repeating myself at the risk of being crude—thank you very much Paul Simon.)

People or companies wanting to promote themselves often focus their energy primarily on mass media—getting the word out through radio, TV, newspaper, the Internet, direct mail, etc., while neglecting their friends, family and neighbors. Why? They think friends and family represent only a small number of people, and what difference can that make? All. The. Difference.

As we talked about earlier, the average person’s influence is 250 people. If your product is strong, those people will tell people who tell people, who tell people …

During the past year a book called The Shack has rocketed up the best-seller list. It’s already sold over 1 million copies. So the publisher must have spent beaucoup bucks promoting it, right? Uh, no.

The book was self-published. And the author’s entire marketing budget was $300. But he told people, who told people, who told people.

To achieve sales success with your company or product do the following: Make a great product. Tell everyone. Everyone.

Also in this series:

• 10 Marketing Lessons from a 12-year-old Entrepreneur
• What’s Your Passion?
• 5 Tips for Becoming an Expert at Your Craft
• 5 Ways to Stay Motivated
• Get Them in Your Gravity Well

Tags: grassroots marketing, HeBlogsSheBlogs.com, marketing lessons