Blogs have gone to the dogs. Literally.How blogs are changing our world

Actress Glenn Close, who launched a pet supply business called fetchdog in October 2007, created the Lively Licks blog.

On Lively Licks, Glenn interviews celebs such as Martha Stewart, Debra Messing, and Ted Danson about their dogs. She also responds to reader questions about dog care in a “Dear Abby-esque” manner. If you want to learn more about dog smell, dog hair, and dog sleep issues, Glenn has the answers!

Glenn’s blog is fully integrated into her fetchdog Website, and contains handy links for subscribing via e-mail or RSS feed. An attractive photo banner pictures her with her dogs, Jake and Bill. My only critique is that the type size on the blog is too tiny for my getting-older eyes.

Glenn is going to strike gold by enhancing her Website with a blog. Dog lovers, Glenn Close fans, and curiosity seekers alike will check out her blog, maybe leave a comment, and feel a part of the doggone community. Of course they’ll be tempted to purchase a $145 Crypton couch cover for their pampered pet. Or maybe an $8 tug toy.

This is the first article in a continuing series that examines how blogs are transforming the way we do business.

Next up: a magazine editor who recently “converted” from traditional publishing to blogging.

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