Taking Risks

Free-For-All Fridays

“You’ve got to jump off cliffs all the time and build your wings on the way down.” Annie Dillard.

Before we stuff our faces on Thanksgiving my family and extended family gathers in a circle and tells a few things we’re thankful for from the previous yeamicah-leap-for-hbsb.JPGr.

Among other things, I mentioned my youngest son’s choice this fall to go to a Jr. High where he wouldn’t know any kids. Long story why, but he wasn’t excited about leaving his tight group of sixth grade buds. Huge risk.

The happy ending is he’s thriving at his new school. The group he was part of has fallen apart and a number of his friends from last year have, uh, made some poor choices.

Risk is full of fear but it’s the only way to fly. (Yep, that’s my kid in the pic at right.)

Where have you flown this year that you’re most proud of?

Where will you fly in the year to come?

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Last-Minute Thanksgiving Recipes from Celebs

It’s Thanksgiving Day and if you’re a true last-minute person, you’re probably scrambling for the perfect appetizer or dessert.Louise Mandrell  Dave Lieberman

Here are a couple of easy, delicious recipe recommendations, straight from Rich’s for the Home blog (one of our clients):

Chocolate, strawberries, lemons, shrimp, and gazpacho. Sounds like an irresistible sweet & savory combo!

Happy Thanksgiving!

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How to Write a Creative E-mail

Yesterday I sent an e-mail to a potential client for He Blogs, She Blogs. I copied Laura on it. She said, “Post on this, it’s a fun example of creativity in business e-mail techniques.”

I’d been trying to get an appointment with this prospect and hadn’t heard back from him for a few weeks. Here’s what I wrote:lets-get-creative.jpg

Hey _____, please choose the appropriate response and send back at your convenience:

___ Jim, so sorry, I’ve been slammed! I’ll get back to you after Thanksgiving and we’ll set a time to hook up.

___ I’m on the 1st tee at Pebble Beach. Where are you? We can’t wait for you much longer.

___ I heard you ran into my cousin at your writer’s group and she told me the truth about you.

___ I heard you played in the Golf-O-holics with my other cousins Bob and Tim. Anyone who takes part in something making fun of alcoholics is no friend of mine.

___ I’ve joined the PGA tour. No time for the ad game anymore.

 

Thanks,

 

Jim

I got a response twenty minutes after I sent the e-mail. Here’s what he said:

You’re a funny guy! I pick…

 

___ Jim, so sorry, I’ve been slammed! I’ll get back to you after Thanksgiving and we’ll set a time to hook up.

 

I’m flying out in the morning and will return Monday afternoon. Let’s talk then and set a time.

 

Be blessed this Thanksgiving. Weirdo!

Did my creativity help?

I think so.

Now a few caveats lest you think I’m suggesting blasting e-mails like this off to everyone you’re trying to do biz with:

  1. I have an established relationship with this guy. I know he likes me.
  2. We’ve golfed together so I customized my comments to fit our common interest.
  3. I poked fun at myself so it was clear this was playful and not a ‘Why haven’t you responded” whine-fest.

Bottom line? My creativity caused him to take action sooner than he would have otherwise.

If you want to explore this idea a bit further and how it plays into job interviews, take a peek at a recent Seth Godin blog post.

Remember, people like to be entertained. They like to be surprised. So do it. In your e-mails, your phone calls, your presentations.

What creative approaches have worked for you in business? Love to hear them.

Dig Deeper

 

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What’s a Seaplane Doing in the Middle of the Road?

“I can’t think of anything to write about.”

When I taught high school English, my students frequently moaned about the lack of interesting things to write about.

My standard response:
I’d roll my eyes and challenge them to keep their eyes and ears open and to ask questions about everything they see and hear.

When I was driving near my home recently, I spotted the perfect story starter:

Seaplane

I’ve never had to pull to the side of the road to make way for a seaplane. In fact, I’ve never seen a seaplane being towed down the highway!

This scene has the makings for a good mystery/suspense story.

I started asking questions:

  • Who owns this seaplane?
  • Why is it being towed down the highway?
  • Where is it headed?
  • Where’d it come from?
  • Is there water nearby where this plane will be docked?
  • How am I going to get past this monstrosity?

The scenery provides ideas for more story elements:

  • “Dead End” sign to the left of the plane
  • Tall hedge on the right side of the road
  • Beige shed behind the plane
  • Long, lonely road between the truck and the photographer

From what viewpoint could I write the story?

  • Pickup driver
  • My own (driver of car approaching the pickup)
  • Person hiding in cockpit of seaplane
  • Unseen bystander or omniscient narrator who’s observing the scene unfold

What potential conflicts could I develop based on this scene?

  • Kidnapping (pickup driver is leader of a drug-smuggling cartel. His seaplane is loaded with kilos of illegal drugs, which he’s attempting to spirit out of the U.S. into Canada. He kidnaps me, the unwitting witness of his dastardly deed).
  • Crash (truck towing seaplane crashes into oncoming driver).
  • High-speed chase (seaplane is, in reality, not being towed at all but is taxi-ing down the makeshift runway with police cruisers in hot pursuit. Unsuspecting driver of uncoming car gets caught in the cross-fire).

Take the story-starter challenge!
Using the seaplane photo, write the first sentence or paragraph of your own story. Share it with us in the Comments area.

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Putrid Prose: Sneaked vs. Snuck

Putrid Prose

Just finished a New York Times best-selling novel where on page 233 I read:

Two weeks before I found myself back in my old life, Henry snuck up on me in the kitchen.

You grammar pundits are saying, “Why didn’t her editor catch that?”

I’m saying, “I’m glad the editor didn’t.”istock_000000116936xsmall2.jpg

I know you’re supposed to use sneaked instead of snuck, hanged instead of hung, but I’ve always thought snuck and hung sounded better.

Here’s what editor and self-proclaimed grammar nerd, Thomas McAllister says,

If you’re wearing blue-jeans and sneakers, snuck is fine; if you’re wearing a tuxedo or gown, stick with sneaked.

I guess I’m more a blue jeans kinda guy.

How ’bout you?

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Cec Murphey to Keynote at Florida Writers’ Conference ‘09

After meeting Cecil “Cec” Murphey at a writers’ conference several years ago, we knew we’d instantly made a friend for life. Cec has that effect on people. Cecil “Cec” Murphey

A prolific writer, mentor, and all-around good guy, Cec will be keynoting at the upcoming Florida Christian Writers’ Conference (Feb 26-March 1, 2009). 

Whether you’re an aspiring writer, an emerging writer, or an oft-published writer, we urge you to attend a writers’ conference. Spending a few days in the company of a few hundred like-minded folks will change your career–it may even change your life. What better conference to start with than one in sunny Florida?

To whet your whistle, we thought we’d introduce you to “the man behind the words,” Cec Murphey.

If you were forced to live alone on a tropical island for one year (after which you would return home) and could bring one book (other than the Bible) one CD and one DVD, what would they be and why?

Cec Murphey: I’d take along Les Misérables by Victor Hugo. Les MiserablesI’ve read the unexpurgated version four times. That book taught me more about grace than any book other than the Bible. It’s not the bishop and the candlestick part, but the relationship between Valjean and Javert.

While no one was looking, I’d sneak a copy of The Grapes of Wrath under my shirt. It’s a powerful, tragic story. Steinbeck pushes me to improve as a writer.

On my DVD, I’d probably have the film Casablanca because of the sparse-but-brilliant dialogue.

For a CD, I’d take anything that was purely instrumental so I could play it while I read. (Yes, and I’d cheat again and sneak in a second CD of praise song.)

A recent stat says 81% of Americans believe they have a book inside them, just waiting to find its way onto paper. Why do so few of these books make it onto the page, let alone make it to print? For those that press through and get their book onto the page what must they do to get it into print?

Cec: Most of the people who come to me want to write their biographies. “I’ve led such an interesting life,” is how they usually start. To write such books is an excellent form of catharsis and can enable people to rethink their lives.

Kierkegaard wrote:

“Life can only be understood backward; but it must be lived forward.”

But they probably won’t sell them.

Books need two qualities:

They have to be unique, but they also need a universal appeal. Few personal accounts have the latter.

To get their books into print, I urge them to learn how to write and to keep learning. We have many badly written books in print, but that doesn’t excuse us for bad writing.

My friend Jeff Adams says:

“Demand perfection; settle for excellence.”

It takes years to become a top-level writer. It means never to stop learning and improving. Most of us old-time writers began with articles as our apprenticeship. Books came later. Too many people want to start with best sellers.

Of the 100+ books you’ve written, is there one you feel most passionate about?

90 Minutes in HeavenCec: This must be a trick question. I feel strongly about most of the books I’ve done for others, especially 90 Minutes in Heaven (obviously) and Gifted Hands. Their combined sales have hit about seven million copies in English. But it’s not the sales; it’s the subjects themselves. They’re genuine people and their stories are a strong-and-timeless message.

Committed But Flawed by Cec MurpheyOf the books under my own name, Committed But Flawed stands at the top. It’s with a small publisher and hasn’t done well in sales, but it’s the most transparent I’ve ever been in print.

As well as writing your own books, you’ve done a fair amount of ghost writing. How do you learn to write in someone else’s voice?

Cec: How to learn? I don’t know. I started in the 1980s when the senior editor of Revell asked me to ghostwrite. He said, “You have the ability to get into other people’s heads.”

God gave me a gift, and I’m grateful. I also believe that gift emerged out of a badly damaged childhood. Suffering and learning to cope has helped me to understand the heartbreak and pain of others.

I suggest they start with profiles in magazines. If editors buy their articles, that’s a good indication that they might become good ghostwriters.

I delineate two types of ghostwriters:

  1. This writer gets the data-the facts-and writes them. Almost anyone can do that. Several ghosted books read like someone who reports from outside the individual.
  2. This writer starts inside the person. When readers finish the book, they feel they know the person.

Sally Jenkins did two books for Lance Armstrong. Even if you don’t care about cycling (and I don’t), they hold my interest because she gets inside the man.

When people discuss Cec Murphey, they use words like life-changing, mentor, encourager, fun-loving, friend. How would you describe yourself?

Cec: On my tombstone I would like two words: He cared.

As a writer, I’ve had a twofold purpose for the 30 + years I’ve been publishing. I promised God two things. First, I would strive to become the best writer possible and never stop learning to improve. Second, I would do whatever I could to help other writers. How do I condense that in a single noun?

Florida Christian Writers’ ConferenceCan you give us a brief preview of what you’ll be sharing at the upcoming Florida Christian Writers’ Conference?

I’m scheduled for 3 keynote addresses and my purpose is to nudge and inspire others to write from the inside. The more they’re in touch with who they are, the stronger they’ll write.

I’ll also teach a continuing class on nonfiction books. One of my seminary professors called me Mr. Pragmatic, thus I want to make the classes practical and helpful to show writers how to write and sell nonfiction.

Thanks for chatting with us, Cec!

Readers: please share your close encounter of the Cec kind in the Comments area.

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Why You Should Put Pictures In Your Posts

When e-mails with pictures land in Outlook on my laptop, the pictures are disabled. I click once to download them if I want to.

Which e-mail below attracts you more? Rhetorical question, I know.

email-before-and-after-v3.jpg

The content is the same but the pictures make the e-mail come alive. Using pictures in the body of your posts make an impact.

I love words and believe pictures are often worth a 1,000 of them, but pictures have their own influence.

Make sure you’re tapping into their power.

Related post:

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Tweeter’s Bane Part II: Taking a Stand

Politics and religion. The two subjects you’re not supposed to ask about.

I blow it on both counts. I continually ask people about their spiritual and political beliefs.

Why? The very reason you’re not supposed to ask. People usually have passionate feelings about both subjects—witness Laura’s Nov 18th post about the raving Twitter woman—and I’m fascinated with the answers.

One of our readers asked a question regarding Twitter-Whacko-Woman and I think it begs an answer.

Our reader said,”How could she have expressed her views without alienating you or those other 63 million Americans? I’m just asking because if we do too much “moderating” of our views, it seems to me we eventually end up saying nothing of consequence. When does one take a stand and risk the controversy (and alienation) and how far is too far?”

I believe we should take a stand all the time. Before the election my wife’s cousin and his partner Carl came over for dinner. Carl leans so far left he’s lying down. So when I asked him about the election he talked for fifteen minutes about Gee-Dub Bush, President-elect Obama and the state of our union.

When he got done I said, “Thanks for telling me what you think.”

He stared at me—knowing I sit in a much more moderate camp—flabbergasted I didn’t do what most moderate friends do when he talks politics: Hammer him, pointing out why he’s dead-wrong.

He asked how I felt, I told him my passionate beliefs, and we both finished the evening feeling we’d learned something. As it turned out, we agreed on more points that we disagreed. But I doubt we would have discovered that by jumping on our highest horse and raining down clichés and exaggerated statements on each other.

Is it overly optimistic to think two people with radically divergent views can say, “This is my passionate opinion, what’s yours?” and respect the other person enough to listen?

With every word you write you’re marketing yourself. And when you’re marketing yourself on the Internet via blog, Web site, Twitter, forum, etc., you’re probably pasted it up for the world to see forever.

Express yourself passionately, just don’t pretend you’re perfect and have 100% of the correct answers.You don’t. I don’t. And if we listen there’s a chance we might learn something.

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Tweeter’s Bane: Ignoring Audience

In the aftermath of Barack Obama winning the U.S. presidency, a woman we formerly followed on Twitter posted a series of tearful tweets declaring, “The U.S. is doomed…there’s no hope left.”

She predicted Obama will personally be responsible for outlawing home schooling. When that happens, her teenage daughter will be forced into the evil public school system, where she’ll discover the existence of birth control (because Obama will also outlaw abstinence-only education). Her newly-enlightened daughter will immediately begin engaging in premarital sex, will get pregnant, and will run out and have an abortion because, of course, Obama supports abortion.

Okay, I’m exaggerating a little. Point is, this tweeter succumbed to Blogger’s Bane: She lost sight of her readers. She got so wrapped up in her personal pity party and Chicken Little-ish prophecies that she alienated me (and, I suspect, others who no longer follow her tweets).

Whether you micro-blog on Twitter, chat on social networks, or blog “for real,” make it your top priority to connect with your readers.

Constantly remind yourself that a huge percentage of your audience does not share your political beliefs, your religious beliefs, your cultural upbringing, or your socio-economic background.

Case in point: I know of 63 million U.S. voters who disagree with Chicken Little Mama’s politics. Think any of ‘em will be following her on Twitter after reading her rants? Not on your life!

Tone Down the Tweets

In previous posts, I’ve encouraged you to tweet about what’s going on in your daily life. And I hold to that. People read Twitter because they enjoy keeping up with the comings and goings of their friends and those they admire.

But there’s a difference between sharing about your day and whining like a pathetic crybaby. Nobody wants to follow a whiner.

Tweeting about politics and religion is perfectly acceptable, too, as long as you do it in a way that engages your readers in conversation, rather than alienating them.

I encourage tweeters to tape pictures of people who don’t look like you, act like you, or think like next to your computer. Before posting your next tweet, look at the pictures. Those are your readers. Don’t forget them.

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Y’all, Ya’ll, Yawl: Which is Correct?

Putrid ProseEvery Monday, our Putrid Prose column features grammar, punctuation, and usage bloopers we find in other people’s writing. In the interest of fairness, I’m confessing to one of my own bloopers. On Twitter, I wrote:

About 50 new followers joined us today. Where are ya’ll coming from?

One of our followers–cyndilou-immediately replied:

ACK! Y’all is short for you all. Apostrophe needs to go between the ‘y’ and ‘a’.
:D Sorry, it’s a pet peeve

Serves me right for trying to sound folksy and Southern!

Just to be certain of my error, I checked the bastion of all knowledge, Wikipedia. It says:

Y’all, sometimes spelled as Ya’ll, Yawl, or Yaw, and archaically spelled You-all, is a fused grammaticalization of the phrase you all. It is used primarily as a plural second-person pronoun, and less often as a singular second-person pronoun… There appears to be an increasing tendency, especially on the Internet, to spell it without the apostrophe, yall.

Okay. That’s more than I ever wanted to know. And what the heck is grammaticalization?

I did notice that my spelling, ya’ll, appears on the “sometimes” list. That must be the way Seattleites spell y’all.

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