Who are you guys, anyway?

He Blogs, She Blogs is a Seattle-area company that specializes in creating, writing, and managing business blogs.

Do you offer marketing and writing services, too?

Yes. We’re professional writers, and we know that for writing to sell, it has to be great. Our interactive seminars teach people simple techniques that boost their writing skills and make their marketing have impact.

Clients hire us to create or overhaul their Web sites, write and produce radio spots, TV spots, e-newsletters, press releases, direct mail, and other types of content.

Do you work with individuals, as well as with businesses?

Absolutely! In fact, we recently did two consults with individual bloggers. We’ve developed an array of blogging packages for individuals and businesses—everything from a basic blog tune-up to a complete blog overhaul.

Who is on the He Blogs, She Blogs team?

The team currently consists of co-founders, Jim (“He”) Rubart, Laura (“She”) Christianson, four part-time contract employees, our graphic design/development team, and several salespeople.

Why did you name your company He Blogs, She Blogs?

Jim is a creative, big-picture guy while Laura is a behind-the-scenes, detail-oriented gal.

Together, we make a much stronger team than we would individually. And frankly, there are things guys are blind to and vice-versa with women. By having a male and female running the company we can give our clients a well-rounded perspective and tools to help them shine. As a he/she team, we bring vastly different, yet complementary skills and perspectives to the table.

We also hire both male and female bloggers, and we work with male- and female-owned businesses, so our moniker seems a perfect fit.

How did Jim and Laura meet and decide to go into business together?

Jim – My wife sends Laura and her husband an inordinate amount of money monthly to work with me and keep me off the street. Actually, Laura and I met at a writers’ conference a number of years ago, kept in touch and brainstormed with each other on various writing projects. When Laura came up with the vision to create a company based on blogging, it was a natural fit for me to bring my marketing background to the proverbial table, and we joined forces.

Laura – Ah, that Jim; he’s such a joker! At the writers’ conference Jim refers to, people who attended my blogging workshops dubbed me “blogging queen” and begged me to start a consulting business. How could I refuse? I shared my plan with Jim and asked him for some marketing advice. Instead of giving me marketing advice, he said, “Let’s go into business together!” How could I refuse? We landed our first clients before we even had our official business license!

What skills do you both bring to the company?

Jim – As mentioned earlier, I love exploring the big picture. Since 1994 I’ve been the owner and creative director of JR2 Marketing, working and/or training clients such as Cingular/AT&T to RE/MAX to ABC to Clear Channel radio.

Because of my background in advertising, marketing, speaking, and sales training, I’m able to offer those skills to companies and individuals wanting to breakout in the blogging world and make a significant impact.

Other stuff:  I graduated from the University of Washington in 1985 with a B.A. in Broadcast Journalism, am on the board of a Seattle area writers’ group, member of ACFW, The Writer’s View, and the National Association of Speakers.  I also love photography, playing guitar, water-skiing, speaking, golfing, and am a semi-pro magician. But my favorite way to spend time is with my perfect wife and my two almost-perfect sons.

Laura – Whew, reading Jim’s bio exhausts me! I’ve had a varied career, as well. After graduating from Whitworth University sometime before 1985 (okay, it was 1982) with a B.A. in English/Education and a minor in Journalism, I taught journalism and English in the trenches of the public education system. While simultaneously earning my master’s degree. (Because I have that degree in hand, I feel complete freedom to use sentence fragments.)

Some 11 years into that career, after our own kids came along, I unceremoniously “retired” from teaching and morphed into a freelance journalist (I’ve written two books, contributed chapters to two more books, and written tons of magazine articles). I’ve also done a stint as the public relations director at a fast-growing national franchise, blogged professionally, and have been writing my own award-winning blog (www.exploringadoptionblog.com) for four years.

I am still a teacher at heart; I love mentoring and instructing emerging writers, and I teach at writers’ conferences around the country.

Other stuff: I live with my hubby of nearly 26 years and our two imperfect-but-loveable sons. I like to swim, snorkel, rollerblade, “camp” (in our 30-foot trailer), read to my sons, and watch DVDs of old TV shows with them.

Who are your bloggers?

We love our blogging team! They are professional freelance writers who have years of experience in the industry. We’re not going to tell you their names because several of them are ghost writers, but suffice it to say they are highly-capable, self-motivated, extremely reliable writers.

In addition to our regular bloggers, we work with several interim bloggers who fill in when a team member has an emergency. If you’re interested in joining our team, please read our FAQ page and download an application.