Posted by Laura on February 17th, 2009 at 5:00am
‘Fess up. You like getting free stuff, don’t you?
Me too. In fact, I have yet to meet someone who doesn‘t like getting freebies.
That’s why, in our blogging partnerships with trade show and event producers, we encourage our clients to give away several tickets to the event in exchange for guest blog posts.
It’s a win-win for [...]
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Posted by Laura on February 3rd, 2009 at 5:07pm
We’re pleased to announce that we launched a blog for the Florida Christian Writers’ Conference today.
Held at the Lake Yale Conference Center near Orlando, the four-day conference is one of the premier writers’ conferences in the U.S. More than 40 publishers and publications are represented, plus 34 freelance writers and three keynoters: Davis Bunn, [...]
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Posted by Laura on January 20th, 2009 at 3:24pm
I often bookmark helpful articles about blogging, marketing, and writing on Delicious.
Here’s a bit about several I have bookmarked lately:
The Ultimate Small Business Twitter List
Anita Campbell of Small Business Trends provides lotsa links of folks who address small business issues on Twitter.
Press Releases Are Useless
In this opinion article, Penny Sansevieri explains why she thinks crafting [...]
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Posted by on December 23rd, 2008 at 6:00am
Last week we discussed Amazon’s “Frustration-Free Packaging,” a plain brown box that replaces that irritating clamshell packaging most parents hate.
We asked:
Where do you see clamshell packaging on the Internet?
Laura says:
When I apply the clamshell packaging concept to Web sites and blogs, I immediately think of sites with black (or dark) backgrounds and white (or light) [...]
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Posted by Laura on December 16th, 2008 at 6:00am
Blogs. Web sites. Social Networking.
When you ponder the plethora of the online venues from which you can promote your products and services, it’s hard to know where to start.
Prospective customers need 8-to-10 “touches” from you before they remember you or your brand. Cyberspace is a great place to reach out and touch someone. NOW is [...]
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Posted by Laura on December 2nd, 2008 at 6:00am
If you’re thinking about starting a blog–or enhancing the blog you already write–consider micro-blogging. Because micro-blogging services such as Twitter allow you only 140 characters per post, “tweeting” is a great way to practice writing tight and writing for a responsive audience.
But before you begin tweeting, you need to set goals for how Twitter will [...]
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Posted by Jim on November 20th, 2008 at 9:58am
When e-mails with pictures land in Outlook on my laptop, the pictures are disabled. I click once to download them if I want to.
Which e-mail below attracts you more? Rhetorical question, I know.
The content is the same but the pictures make the e-mail come alive. Using pictures in the body of your posts make an [...]
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Posted by Laura on November 11th, 2008 at 5:00am
If you’re launching a new product or service, why not let cyberdwellers know by going on a blog tour?
What’s a blog tour?
When authors release a new book, they go on a book tour, traveling to bookstores in multiple cities to do book signings. A blog tour is similar to a book tour, with the exception [...]
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Posted by Laura on October 22nd, 2008 at 7:40am
Yesterday we discussed the top eight reasons why people decide not to blog. Today we’ll chew on the top 10 reasons why people blog.
1. To make new friends
Everyone longs to feel like part of a community. Blogging connects you with a worldwide community of like-minded people with whom you can engage in conversation on a [...]
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Posted by Laura on October 21st, 2008 at 7:59am
“Do I need a blog?”
Nope. You don’t. You can live a purpose-filled life minus a blog. Don’t let anyone convince you that you have to blog, just for the sake of blogging.
But you might want to blog. Whether you’re a small business owner, an author who’s looking to promote your upcoming book, or the CEO [...]
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