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Generate Interest in Your Event Through Guest Blog Posts

‘Fess up. You like getting free stuff, don’t you?
Me too. In fact, I have yet to meet someone who doesn‘t like getting freebies.
That’s why, in our blogging partnerships with trade show and event producers, we encourage our clients to give away several tickets to the event in exchange for guest blog posts.
It’s a win-win for [...]

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Florida Christian Writers’ Conference Launches Blog

We’re pleased to announce that we launched a blog for the Florida Christian Writers’ Conference today.
Held at the Lake Yale Conference Center near Orlando, the four-day conference  is one of the premier writers’ conferences in the U.S. More than 40 publishers and publications are represented, plus 34 freelance writers and three keynoters: Davis Bunn, [...]

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The Most Delicious Articles About Blogging, Marketing & Writing

I often bookmark helpful articles about blogging, marketing, and writing on Delicious.
Here’s a bit about several I have bookmarked lately:
The Ultimate Small Business Twitter List

Anita Campbell of Small Business Trends provides lotsa links of folks who address small business issues on Twitter.

Press Releases Are Useless

In this opinion article, Penny Sansevieri explains why she thinks crafting [...]

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Essential Blog Design Tips

Last week we discussed Amazon’s “Frustration-Free Packaging,”  a plain brown box that replaces that irritating clamshell packaging most parents hate.
We asked:
Where do you see clamshell packaging on the Internet?
Laura says:
When I apply the clamshell packaging concept to Web sites and blogs, I immediately think of sites with black (or dark) backgrounds and white (or light) [...]

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Tips for Building Your Online Presence

Blogs. Web sites. Social Networking.
When you ponder the plethora of the online venues from which you can promote your products and services, it’s hard to know where to start.
Prospective customers need 8-to-10 “touches” from you before they remember you or your brand. Cyberspace is a great place to reach out and touch someone. NOW is [...]

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Six Ways Twitter Will Help You Promote Your Writing

If you’re thinking about starting a blog–or enhancing the blog you already write–consider micro-blogging. Because micro-blogging services such as Twitter allow you only 140 characters per post, “tweeting” is a great way to practice writing tight and writing for a responsive audience.
But before you begin tweeting, you need to set goals for how Twitter will [...]

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Why You Should Put Pictures In Your Posts

When e-mails with pictures land in Outlook on my laptop, the pictures are disabled. I click once to download them if I want to.
Which e-mail below attracts you more? Rhetorical question, I know.

The content is the same but the pictures make the e-mail come alive. Using pictures in the body of your posts make an [...]

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How to Plan and Launch a Blog Tour

If you’re launching a new product or service, why not let cyberdwellers know by going on a blog tour?
What’s a blog tour?
When authors release a new book, they go on a book tour, traveling to bookstores in multiple cities to do book signings. A blog tour is similar to a book tour, with the exception [...]

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10 Good Reasons to Blog

Yesterday we discussed the top eight reasons why people decide not to blog. Today we’ll chew on the top 10 reasons why people blog.

1.  To make new friends
Everyone longs to feel like part of a community. Blogging connects you with a worldwide community of like-minded people with whom you can engage in conversation on a [...]

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8 Reasons NOT to Blog

“Do I need a blog?”
Nope. You don’t. You can live a purpose-filled life minus a blog. Don’t let anyone convince you that you have to blog, just for the sake of blogging.
But you might want to blog. Whether you’re a small business owner, an author who’s looking to promote your upcoming book, or the CEO [...]

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