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‘Working Mother’ Magazine Builds Business Via Blogs

In her monthly column, Working Mother magazine’s CEO, Carol Evans, explains how challenging it was to build a virtual community where the magazine’s readers could connect—until they started blogging.
At workingmother.com, they added a MomBlog, where they set up working moms with their own blog so they can share stories, tips, and advice.
Carol’s blogging, […]

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Doggone Bloggy - Glenn Close Starts ‘Lively Licks’ Blog

Blogs have gone to the dogs. Literally.
Actress Glenn Close, who launched a pet supply business called fetchdog in October 2007, created the Lively Licks blog.
On Lively Licks, Glenn interviews celebs such as Martha Stewart, Debra Messing, and Ted Danson about their dogs. She also responds to reader questions about dog care in a “Dear Abby-esque” […]

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