In previous posts, Jim argued that advertising in the yellow pages is a waste of money.
Yellow Page Advertising: Waste? Or Essential Marketing?
Yellow Pages, Revisited
Seems that a growing number of hotel chains agree; they’re eliminating phone books (both white and yellow pages) from their hotel rooms.
You’ll no longer find a phone book in your room at […]
Time for lesson # 9 from our young businessman Daniel. (Invest profits wisely.)
So you’re selling some of your product, there’s finally a little coin of the realm leftover, what should you spend it on? Yes, of course! That big screen TV you’ve … wait, that’s wrong.
You’d be surprised how many entrepreneurs make the mistake of […]
Initially my plan was to respond in the comments section, but I think it’s worth addressing the questions my intital thoughts raised with another official post.
First, Rick, who says the Internet isn’t necessarily the final alternative to dumping the yellow pages. He’s right, Google and search engines are a bit of the Wild West right […]
Have you heard about Derrie-Air, the new “green” luxury airline? They tout themselves as “the only airline that plants trees to offset every pound of carbon that our planes release into the atmosphere.”
They expect their passengers to help protect the environment, too. Because it takes more fuel (i.e., more carbon emissions) to haul heavy planes […]
How much do you spend on yellow page advertising per month? If you’re in the $0.00 - $0.00 range, it’s dollars well spent. Anything over zero dollars? A colossal waste of money.
Back in the mid 90s I learned about a study that showed 60%-82% of the people who go to the yellow pages already knew […]
