If you’re launching a new product or service, why not let cyberdwellers know by going on a blog tour?
What’s a blog tour?
When authors release a new book, they go on a book tour, traveling to bookstores in multiple cities to do book signings. A blog tour is similar to a book tour, with the exception [...]
When I was preparing a media kit for an author who’s written a book for addicts, I discovered the following question (which the author intends to be used in a media interview):
Your book is over 200 pages long; surely the addict will get bored and roll joints with the pages rather than read them?
I [...]
In yesterday’s post, I offered 7 tips for prepping for TV and radio talk show appearances. Creating top-notch soundbites is one of the most important interview-prep techniques.
News flash!
If you’re an author, the viewers/listeners don’t care about the plot/content of your book. They care about being entertained. They care about learning something they can use.
Slant your [...]
Last week, I was a guest on a TV talk show. I had the jitters, of course, but once I made it past the first question, I warmed up and the rest of the 10-minute interview went well.
If you’re an author, appearing on a talk show is a fantastic way to garner free publicity for [...]