Last November a cow in Manson, Washington fell out of the sky and crushed a couple’s mini-van and (sorry for the horrible pun) almost made hamburger out of them as well.
In the immortal words of Dave Barry, no, I’m not kidding.
My family and I travel to Manson often, so when I was there earlier this month I […]
Jim asked: “What’s the best piece of copy you’ve seen lately?”
The one I’m about to show you–from the world-famous Herbfarm in Woodinville, WA–arrived in the mail several months ago. I kept it because it’s so intriguing and well-written. Here’s the first page of the 2-page letter (my comments will follow):
Laura’s comments:
First of all, if you’re […]
I get paid to write ad copy: Radio spots, TV spots, Web sites, brochures, one sheets, etc.
So do you. (Get paid to write copy.)
You think if you’re not in advertising you don’t write copy? And don’t get paid for it? Sorry. EVERYTHING you write is copy.
Whether it’s an e-mail, a letter, a proposal, a note to […]
My intent was to post a headline I found last week that was particularly putrid, but then the e-mail below popped up in my in-box yesterday afternoon. It’s better:
Dear info@heblogssheblogs.com:
We provide Marketing Services:
1. Provide e-mail list as your required.
2. Customise e-mail list for you, broadcast your message to the list.
3. Web-based e-mail mailing system […]
Went to eat at Poppy last Saturday night with my wife and a good friend.
Marketing? They get it.
Our reservations were for 7:45 pm. They apologized but, “we’re running a bit behind.” They sat us at 7:55 pm.
Thirty seconds after we sat down they had two delectable appetizers sitting front of us. “So sorry […]
“If there’s anything at all we can do to make your flight more enjoyable, please let us know.” I was flying back from the ACFW conference in Minneapolis last Sunday when those words came over the plane’s intercom. Maybe it’s because I’d had only two hours sleep the night before and felt irritable, but the […]
Do you know what makes an ad jingle effective?
It’s short.
Anyone can sing the melody.
It’s easy to remember.
The same three criteria apply to picking domain names.
1. Short - The longer your domain name, the harder it is for people to remember—and the greater chance for mistakes when typing. Our domain, www.heblogssheblogs.com works, not because it’s short, […]
What is the goal of your Web site? Traffic? E-commerce? Leads? A way to give out basic info?
You need to know going in. For a recent design we developed, the goal was simple: Build a site that people could go to. Period.
Attorney Scott R. Scher wasn’t looking to grab a high Google ranking, or […]
In previous posts, Jim argued that advertising in the yellow pages is a waste of money.
Yellow Page Advertising: Waste? Or Essential Marketing?
Yellow Pages, Revisited
Seems that a growing number of hotel chains agree; they’re eliminating phone books (both white and yellow pages) from their hotel rooms.
You’ll no longer find a phone book in […]
Have you ever received an email with a super-long link in it—a link so long it was unclickable? I certainly have.
Enter the amazing URL shrinker, a handy tool that shortens lengthy URLs (web addresses) to 25 or so characters.
There are several good uses for URL shinkers:
E-newsletters: many services require you to write out the […]
