Sales trainers across America tell their audience, “Get to the decision maker! That’s how you move forward and close the sale.”
Wrong.
Marketing gurus spout, “Your message must be targeted to the person who makes the choice to buy.”
Really?
I disrespectfully disagree.
A quick story to illustrate why:
On the way to my first writing conference I rode in the [...]

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After meeting Cecil “Cec” Murphey at a writers’ conference several years ago, we knew we’d instantly made a friend for life. Cec has that effect on people.
A prolific writer, mentor, and all-around good guy, Cec will be keynoting at the upcoming Florida Christian Writers’ Conference (Feb 26-March 1, 2009). 
Whether you’re an aspiring writer, an [...]

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