A good blog should be loaded with helpful links to other sites. Why?

1. Offering useful links positions you as the go-to source for excellent info on your topic. Readers who trust your link will come back for more.
2. The owners of the sites you link to will often link back to you – or refer their readers to your site – a win-win for everyone.
3. Search engines index hyperlinks; when you link properly, your blog will move up in the rankings.

Many bloggers hyperlink incorrectly. All too often, their links look like this:

For more info on this topic, click here.

What do you suppose the phrase “click here” means to a search engine?

Absolutely nothing.

When you create a hyperlink, never highlight the phrase, “click here.” Instead, highlight the keyword-rich anchor text, like this:

Learn about Piracy, Murder, and Mayhem on the Kitsap Peninsula at the Alderbrook Properties blog.

Notice that I highlighted two sets of anchor text in one sentence.

• The first is the permanent link to the blog post (“Piracy, Murder…”).
• The second is a link to the main Alderbrook Properties blog page.

Two for the price of one!

Related Articles:

• How to compress URLs when linking

Tags: anchor text, Blogging, creating hyperlinks, HeBlogsSheBlogs.com, search engine rankings