We subscribe to several e-newsletters and e-zines, and we often remark about the differences among them.

• Some are distributed weekly; others monthly.
• Some can be scanned in 9o seconds; others take 10 minutes to slog through.

But the biggest difference we’ve noted is that some are text-only and others are packed with snazzy, colorful graphics.

We asked our Twitter followers which style they prefer. Here are a couple of replies:

MaAnnaS - Text only newsletters. Most browsers auto-block graphics anyway.

tweetfans - I prefer ones with photos. A good photo or graphic will always increase conversions.

lisa_brazytis - Still like the graphics.

We realize that e-mails containing graphics take longer to load.  We also realize that some people’s systems recognize only text-based e-mails.

But most e-mail services give you the option to create text-only and templated e-newsletters. That way, everyone whose system can receive graphics-based e-newsletters, does.

So why do people choose to distribute text-only e-newsletters?

We’re curious. Which do you prefer reading? Take this one-click poll and enlighten us in the Comments area.

Online Surveys & Market Research

Tags: e-marketing, e-newsletter, e-zine, Marketing, text-only