http://heblogssheblogs.com Taking blogs from potential to influential Fri, 04 Jul 2008 21:44:37 +0000 http://backend.userland.com/rss092 en Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green. They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003. Convinced that green is here to stay, marketers are scrambling to find attention-grabbing ways to get the ... http://heblogssheblogs.com/2008/07/04/greenmarketing/ The first thing that the professors in the broadcast journalism classes that I took in college hammered into my brain, was the lesson of writing tight. If you need ten words to express an idea, use them. If you can express it in seven, use seven. Let's take a look at ... http://heblogssheblogs.com/2008/07/01/good-writing-is-tight-writing-great-writing-is-tighter/ Northwest Flower & Garden Show – Flora’s blog www.mygardenspaces.com/NWblog/ Flora keeps Pacific Northwest gardeners up-to-date on the latest happenings in the local gardening community . She covers everything from wildflowers to rhodies to how to pair wine with food (for your garden parties) Check out Flora’s tips on Simple Ways to Live Green, ... http://heblogssheblogs.com/2008/06/25/gardeninggrillinggeoducks/ Do you have a child aged 0-5? If so, does the apple of your eye have his or her own social networking Web page? No? Well, you’d better get right on it before your infant or toddler labels you hopelessly old-fashioned and un-cool. Yes, it’s true. TotSpot debuts today. Your young ’un ... http://heblogssheblogs.com/2008/06/24/totspot/ Yes, it's true. We've joined Twitter and have begun tweeting away. We'll experiment with just about any social networking gizmo to see how well it works as a marketing tool. Follow our tweets at http://twitter.com/heblogssheblogs This is what our Twitter logo looks like, so you can spot us easily: Do you tweet? Let ... http://heblogssheblogs.com/2008/06/23/were-tweeting-on-twitter/ In their seminal marketing book, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries and Jack Trout argue against the concept of line extension—which is exactly what Daniel is trying to do with his products. The "law" is this: trying to introduce new products ... http://heblogssheblogs.com/2008/06/20/lesson-8-the-law-of-line-extension-marketing-101/ Amazon’s 1-click ordering system is causing an uproar in the publishing community. If you’re not familiar with the system, it allows account holders to skip the whole shopping cart rigamarole and instantly charge products to their default payment method. Click once and zippo, you own the product! Anyway, the latest publisher ... http://heblogssheblogs.com/2008/06/18/amazon1-click/ Initially my plan was to respond in the comments section, but I think it's worth addressing the questions my intital thoughts raised with another official post. First, Rick, who says the Internet isn't necessarily the final alternative to dumping the yellow pages. He's right, Google and search engines are a bit ... http://heblogssheblogs.com/2008/06/13/yellow-pages-revisited/ I visited with a friend who manages an independent bookstore last week. As he toured me around the newly-expanded store, I noted the absence of rack upon rack of music CDs that populate most [Christian] bookstores. “Why don’t you sell more CDs?” My friend explained: CDs are expensive to stock People download individual songs ... http://heblogssheblogs.com/2008/06/13/marketinglesson7/ Have you heard about Derrie-Air, the new “green” luxury airline? They tout themselves as “the only airline that plants trees to offset every pound of carbon that our planes release into the atmosphere.” They expect their passengers to help protect the environment, too. Because it takes more fuel (i.e., more carbon ... http://heblogssheblogs.com/2008/06/11/derrie-air/