Tips for Treating Your Blog as a Business

Anita Campbell, writer of the Small Business Trends blog, asked her Twitter followers, “How do you treat your blog as a business?”Marketing Moment

She received several dozen responses (including one from HeBlogsSheBlogs.com), and she posted 12 of them.

Here are a few excerpts from the responses and comments she received:

Valdis Krebs of The Network Thinker (@valdiskrebs):

  • 3 things - 1) post content others will link to, 2) use phrases you want associated with you, 3) notify others of new content.

Eve Lopez of Work.com (@evelopez):

  • Give great customer service (replies, feedback) to anyone who comments.

Jim Rubart and Laura Christianson of He Blogs She Blogs (@HeBlogsSheBlogs):

  • Make sure every post relates topically so readers learn to view you as an expert

Alex Bellinger of SmallBizPod (@alexbellinger):

  • Understand what your readers want. Deliver, deliver, deliver. Recruit bloggers with distinct voices to write for you.

Jill Warner of SpilltoJill.com (@spilltojill):

  • Make sure everything that is posted (and associated with your name and link) is completely professional.

Chaitanya Sagar:

  • Treat your blog readers as customers and not ‘prospects.’ Each person who visits your blog should find it useful, find other resources on the blog, find people he/she would like to connect with etc.

Yvonne DiVita:

  • Focus on your strategy: WHAT do you want the reader to do AFTER he or she is done reading your post?

Chris:

  • The most important thing is to keep it “alive” by providing new content several times a week, if not daily.

Check out Small Business Trends for the full post.

We’d like to add one additional tip to this list:

  • Join a micro-blogging network, such as Twitter, and poll your Twitter followers about a topic of interest to your blog’s readers. Then post their responses on your blog, as Anita did. Send the contributors a link to the post, and they’ll tell all their followers and blog readers about it. It’s a win-win for everybody.

Come see what we’ve been up to on Twitter!

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Scouring the Blogosphere for Good Stuff

Every week on our blog, we highlight posts from our clients’ blogs, to give you a taste of the compelling content available on today’s business blogs.

Puget Sound Sewing & Craft - A partnership between Quality Sewing & Vacuum and Pacific Fabrics & Crafts, this new blog is packed with how-tos for the sewing, quilting, embroidery, and craft enthusiast. Check out the little ditty about Elena, a 3-year-old sewing whiz.

Alderbrook Properties - This beautiful golf course community on the Kitsap Peninsula in Washington state sponsors a blog that keeps the entire Olympic Peninsula informed of the latest happenings in their area. This week, we learned about The Page Turners Book Club, sponsored by the North Mason Timberland Library in Belfair, WA.

Northwest Flower & Garden Show - Gardening’s going to the birds on Flora’s blog, as she discusses the fine feathered friends with whom she shares her garden.

Rich’s for the Home - If you’ve got a small balcony or patio, you’ll find plenty of tips for how to dress up your balcony and how to create mood lighting for your patio. And don’t forget to try out the delicious pasta salad recipe!

San Francisco Flower & Garden Show - Jasmine tackled a variety of gardening projects this week: How to create a sunflower hideaway with your kids, How to solve squirrel problems, and how to interplant your vegetable garden.

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