Tips for Treating Your Blog as a Business
Anita Campbell, writer of the Small Business Trends blog, asked her Twitter followers, “How do you treat your blog as a business?”
She received several dozen responses (including one from HeBlogsSheBlogs.com), and she posted 12 of them.
Here are a few excerpts from the responses and comments she received:
Valdis Krebs of The Network Thinker (@valdiskrebs):
- 3 things - 1) post content others will link to, 2) use phrases you want associated with you, 3) notify others of new content.
Eve Lopez of Work.com (@evelopez):
- Give great customer service (replies, feedback) to anyone who comments.
Jim Rubart and Laura Christianson of He Blogs She Blogs (@HeBlogsSheBlogs):
- Make sure every post relates topically so readers learn to view you as an expert
Alex Bellinger of SmallBizPod (@alexbellinger):
- Understand what your readers want. Deliver, deliver, deliver. Recruit bloggers with distinct voices to write for you.
Jill Warner of SpilltoJill.com (@spilltojill):
- Make sure everything that is posted (and associated with your name and link) is completely professional.
- Treat your blog readers as customers and not ‘prospects.’ Each person who visits your blog should find it useful, find other resources on the blog, find people he/she would like to connect with etc.
- Focus on your strategy: WHAT do you want the reader to do AFTER he or she is done reading your post?
- The most important thing is to keep it “alive” by providing new content several times a week, if not daily.
Check out Small Business Trends for the full post.
We’d like to add one additional tip to this list:
- Join a micro-blogging network, such as Twitter, and poll your Twitter followers about a topic of interest to your blog’s readers. Then post their responses on your blog, as Anita did. Send the contributors a link to the post, and they’ll tell all their followers and blog readers about it. It’s a win-win for everybody.
Come see what we’ve been up to on Twitter!
Tags: Anita Campbell, business blogging, HeBlogsSheBlogs.com, Marketing, Small Business Trends