Laura and I dropped by the Seattle Auto Show yesterday. We’d like to do for them what we’ve done for the Seattle and San Fran Flower & Garden Shows.

Laura got there first–about an hour before I did. Guess how many auto manufacturers reps approached her before I arrived. Yep. Zilch. Zero. Nada.

Once I got there we (I) heard plenty about torque, zero to sixty, horsepower, A, B and C bars, suspension, etc.

Either the reps had the Amazing Kreskin thing going and read her mind, knowing Laura wasn’t going to buy a car or they figured, “Women don’t buy cars.”

Hello? We don’t stereotype and discriminate like that still, do we?

Don’t let your sales people ever forget, EVERYONE is ALWAYS a potential customer. Even if the person right in front of you doesn’t buy, they have these things called friends and family.

That they talk to.

And tell stories to.

Stories like this one? Yes.

Tell us when about a time you were overlooked on a sales floor and why.

Tags: everyone is a customer, Marketing, sales