Writing Great Copy
I get paid to write ad copy: Radio spots, TV spots, Web sites, brochures, one sheets, etc.
So do you. (Get paid to write copy.)
You think if you’re not in advertising you don’t write copy? And don’t get paid for it? Sorry. EVERYTHING you write is copy.
Whether it’s an e-mail, a letter, a proposal, a note to your husband, wife, kids, friends it’s copy … and you get paid; poorly if you’re boring people–making them skip over your words–or paid well if you entertain them, or give them pertinent info or inspire them.
How do you start writing better copy? Look for it everywhere. Collect the pieces you like.
During a layover last month in Salt Lake City I treated myself to a heart-attack-on-a-bun at the airport Burger King. I saved the bag ’cause I liked the copy.
Why?
It stands out in a sea of bland fast food copy. There’s a distinct voice to it, an attitude. Made me smile. And I’ll probably think of Burger King a bit more fondly in the future.
What’s the best piece of copy you’ve seen lately?